How Optimization Score Works
The score is based on active recommendations and their estimated score impact. Applying or dismissing recommendations changes the displayed score.
A Simple Example
Google may recommend broader keywords, a different bid strategy or more assets, each with an estimated number of percentage points.
Why Optimization Score Matters
It can surface settings and opportunities worth reviewing, especially across large accounts.
Common Misreading
A 100% score does not prove the account is profitable or well managed. Recommendations reflect Google's models and may conflict with margin, lead quality or incrementality goals.
Continue with the practical guide
The glossary gives you the definition. The guide covers implementation and decision-making in more depth.
Use Optimization Score without blindly following it →