How Search Partners Works
When the setting is enabled, Google may serve Search ads on partner search results and related properties. Reporting can separate the Google search network from search partners at a broad level.
A Simple Example
A campaign may receive clicks from Google Search and from partner inventory even though both are managed inside the same Search campaign.
Why Search Partners Matters
Partner inventory can add reach and conversions beyond Google.com.
Common Misreading
Performance can differ materially from Google Search. Evaluate conversion quality and economics rather than assuming all Search Network traffic behaves the same.
Continue with the practical guide
The glossary gives you the definition. The guide covers implementation and decision-making in more depth.
Decide whether to use Search Partners →