Paid Advertising Agency

Google, Meta, and ChatGPT
ads management.

We run 360° Google, Meta, and ChatGPT ad campaigns that convert browsers into buyers — built on sharp strategy, relentless testing, and metrics that matter to your bottom line.

Certified experts on every platform

Google Ads
Meta Ads
ChatGPT Ads
Vibe TV Ads

Get a free account audit and have a chat with Alex

Alex here. I will personally review your current accounts and show you exactly what we would improve. No strings attached.

No spam. No hard sell. Like, ever.

Trusted by fast-growing companies nationwide

$50M+

Annual ad spend managed

4.8x

Average ROAS delivered

62+

Brands scaled

Why Darlington

Built different.
By design.

Every agency says they're results-driven. Here's what actually sets us apart.

Revenue-first attribution

We track every ad dollar back to revenue — not just clicks. Full-funnel measurement so you know exactly what's working.

Always-on optimisation

Your campaigns are monitored and refined daily — not just reviewed in a monthly meeting. We move at the speed of the algorithm.

Cross-platform intelligence

Data flows between Google, Meta, and ChatGPT so insights on one platform sharpen performance on all the others.

Transparent reporting

No black boxes, no cherry-picked metrics, no waiting for a PDF.

Senior talent, always

No juniors managing your budget. Every account is led by a strategist with $10M+ in managed spend under their belt.

Launch in under 2 weeks

From onboarding to live campaigns in 10 business days. We don't believe in slow starts when your pipeline is waiting.

What we do

We manage the platforms that matter.

We work across Google, Meta, ChatGPT, and Vibe CTV — deploying whichever channels make sense for your business.

Google Ads

Capture demand at the moment of intent.

Your customers are searching right now. We make sure Darlington clients show up first — with the right bid, the right message, and the right landing page.

  • Search, Shopping & Performance Max
  • Conversion-focused Quality Score optimisation
  • Smart bid strategy & auction insights
  • Negative keyword sculpting
  • Full conversion tracking setup

Meta Ads

Create demand where your audience lives.

We build Meta campaigns that stop the scroll — combining sharp creative with precision audience targeting to drive real pipeline, not just reach.

  • Prospecting & retargeting funnels
  • Creative strategy & ad copy writing
  • Lookalike & interest audience testing
  • Advantage+ campaign management
  • Pixel & CAPI event setup

ChatGPT Ads

Reach buyers before they even Google it.

AI search is the next frontier. We place your brand inside the conversations your customers are already having.

  • ChatGPT & AI search ad placement
  • Prompt-aligned creative strategy
  • AI-native audience targeting
  • Brand visibility in LLM responses
  • Pioneering measurement frameworks

Vibe CTV

Reach your audience on the biggest screen in the house.

Connected TV is where attention lives. We run precision-targeted CTV campaigns via Vibe.co — putting your brand in front of the right households, with the measurement to prove it.

  • Household-level audience targeting
  • Streaming & OTT ad placement
  • Creative strategy for the TV format
  • Cross-device retargeting from CTV
  • Transparent impression & household reporting
Alexander Darling, Founder of Darlington
Our founder

Built from 12 years of watching agencies get it wrong.

I'm Alexander Darling. Over a decade leading digital advertising at some of the industry's top companies, I kept seeing the same playbook: opaque reporting, chasing vanity metrics, and billing that never quite matched the results.

Darlington exists because clients deserve better — a partner that's honest about what's working, obsessed with the numbers that actually matter, and accountable to outcomes, not invoices.

Alexander Darling Founder & CEO, Darlington

We don't just run ads.
We teach them.

Darlington's advertising content has been recognised as a top voice on YouTube — watched by founders, marketers, and in-house teams across the world. When you hire us, you're not getting people who learned from the playbook. You're getting the people who wrote it.

Watch on YouTube
Darlington on YouTube
550K+ Total views
10K+ Subscribers

Recognised by YouTube as a top authority in pay-per-click advertising.

Free audit — no commitment

Ready to grow fast?

We'll discuss your current ad accounts, identify exactly what there is to improve, and show you a clear path to better returns.

No spam. No hard sell. Ever.