How Maximize Conversions Works
Google sets auction-time bids using predicted conversion likelihood and generally attempts to use the available budget. It can run without a CPA target or, where supported, with a Target CPA control.
A Simple Example
A campaign with a $200 daily budget may bid across auctions to produce the largest number of tracked calls and forms it predicts that budget can buy.
Why Maximize Conversions Matters
It is useful when conversion volume is the priority and the tracked actions have similar business value.
Common Misreading
The strategy cannot tell a qualified lead from a weak one unless your conversion setup provides that distinction. More conversions can still mean worse business results.
Continue with the practical guide
The glossary gives you the definition. The guide covers implementation and decision-making in more depth.
Compare conversion-focused bid strategies →