How Enhanced Conversions Works
A tag or server integration collects customer-provided data such as an email address or phone number at conversion, normalizes and hashes it, then sends it to Google for matching under applicable settings and policies.
A Simple Example
When browser identifiers are unavailable, a hashed email entered during checkout may help Google connect the purchase to an earlier ad interaction.
Why Enhanced Conversions Matters
Better matching can recover otherwise unobserved conversions and give automated bidding more complete data.
Common Misreading
Enhanced conversions do not replace consent, privacy review or accurate base tracking. A successful setup can still pass the wrong event value or duplicate conversions.
Continue with the practical guide
The glossary gives you the definition. The guide covers implementation and decision-making in more depth.
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