How Meta Retargeting Works
Advertisers build eligible Custom Audiences from prior behavior and serve messages designed for people who already have some familiarity with the offer.
A Simple Example
A retailer can show product-focused ads to people who viewed items but did not purchase during the selected audience window.
Why Meta Retargeting Matters
Retargeting can efficiently reconnect with warm prospects and support longer consideration cycles.
Common Misreading
High attributed ROAS does not prove high incrementality. Retargeting often reaches people who were already likely to return and buy.
Continue with the practical guide
The glossary gives you the definition. The guide covers implementation and decision-making in more depth.
Set up Meta retargeting carefully →