How Offline Conversion Import Works
A business stores click or customer identifiers with the lead, then uploads or connects later lifecycle outcomes from its CRM or sales system.
A Simple Example
A form submission becomes a qualified opportunity three days later and a customer two weeks later; both stages can be returned to the ad platform with distinct values.
Why Offline Conversion Import Matters
It lets reporting and bidding learn from real business results rather than only top-of-funnel forms or calls.
Common Misreading
Late, incomplete or incorrectly matched imports can distort optimization. Define stages carefully and avoid uploading the same outcome more than once.