How Conversion Rate Works
Divide conversions by the selected denominator and multiply by 100. The denominator must be labeled because click conversion rate and session conversion rate are not identical.
A Simple Example
If 500 ad clicks produce 25 qualified leads, the click-to-lead conversion rate is 5%.
Why Conversion Rate Matters
Conversion rate connects traffic volume to outcomes and helps diagnose landing-page, offer and traffic-quality changes.
Common Misreading
A higher rate can come from narrowing traffic rather than improving the experience. It should be read alongside volume, lead quality and customer economics.